It’s the perfect destination for luxury shopping in Melbourne’s Southbank, whether you’re a guest or just visiting for the day. Crown also offers year-round family-friendly entertainment, including holiday-themed activities, public art displays, and fireworks along the Yarra Promenade. During school holidays, Crown hosts events for kids such as light shows, ice skating, and meet-and-greet sessions with popular characters. Crown also offers a range of VIP-only bars and exclusive lounges reserved for Crown Rewards members and high-stakes players.